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Search engines, social media key to unlocking opportunity for beauty brands
The nature of beauty products invokes a highly engaging shopping experience whereby customers are accustomed to touching, feeling, smelling and trying on each product and color to find the best fit. Despite this, beauty brands are making strides in the digital world, and e-commerce continues to be a consistent vehicle for how beauty mavens shop, according to recent research by digital marketing firm PM Digital.
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Baby boomers, preventive solutions drive OTC
Overall, the OTC sector in 2013 realized $40.2 billion in sales, according to data culled from OTC categories tracked by IRI. That’s up from the $38.3 billion that DSN reported last year. The 2013 sales numbers reflect a strong 2012-2013 cough-cold season and the relaunch of Tylenol, Excedrin and Motrin.