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In this Issue

  • Asthma solutions in demand

    The one-time $100 million asthma-relief brand Primatene may make a comeback to the marketplace after a more than two-year hiatus. Primatene Mist had been withdrawn from the market in December 2011 when the agency removed all inhalers containing chlorofluorocarbons from the market.

  • Low-calorie, waters keep fizzy segment afloat

    Despite declining sales, three category trends — sparkling water, natural sodas and low-calorie sodas — are keeping some fizz in carbonated soft drinks. Mintel’s research shows that American consumption of carbonated soft drinks fell to the lowest level since 1996; increased prices kept the category level.

  • Collaborative sourcing: Leveraging massive generic discounts

    Recent strategic business initiatives are granting wholesalers more generic drug purchasing power than ever before.

    Over the last few years, some major deals in the world of drug wholesaling have taken shape. While the business arrangements among the three top wholesalers differ slightly in terms of ownership, benefits and risks, one thing is for certain: all of the agreements will translate into growth opportunities for the companies involved and will help them improve their generic drug sourcing practices.

  • Pharma slow to engage social media

    To put it in Facebook terms, the pharmaceutical industry by and large has yet to friend American consumers.

    A new report from the IMS Institute for Healthcare Informatics concludes that fewer than half of the top 50 global pharmaceutical manufacturers “have some level of healthcare social media engagement.” This, despite the fact that “increasingly, patients are turning to social media as an essential forum for obtaining and sharing information related to their health,” noted Murray Aitken, the institute’s executive director.

  • Study: Beauty brands turn to YouTube

    YouTube is transforming the beauty space. Incorporating YouTube into Web and commerce initiatives and leveraging YouTube’s independent beauty personalities can unlock significant opportunities for brands, especially niche players, according to recent research by Pixability.

  • Segmentation on the horizon

    Retailers were preparing for the imminent launch of Chattem’s Nasacort Allergy 24HR nasal spray (triamcinolone intranasal) last month, clearing out quite a bit of shelf space for the new allergy remedy.

    (For the full category review, including sales data, click here.)

  • Shoppers respond to convenience, brands

    Mintel projects the pet products category will grow an average of 3.8% over the next five years to nearly $13.7 billion by 2017.

    (For the full category review, including sales data, click here.)

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