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Condom companies target younger men
Overall, sales of intimacy health products are down slightly. Sales of condoms are down 2.1% to $382.6 million, according to IRI for the 52 weeks ended Oct. 6 across total U.S. multi-outlets. Personal lubricant sales were similarly down — falling 5.3% to $207.5 million. Only sales of personal massagers were up 5.6%, but on a relatively tiny base of $25.7 million.
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Double-digit growth forecasted
The highly saturated and competitive hair care category has experienced only modest increases in recent years, but industry observers predict the category will grow double-digits through 2017, thanks in large part to niche items and products that target emerging segments.(For the full category review, including sales data, click here.)
Consumers never tire of candy. Euromonitor data indicates that U.S. dollar sales for chocolate increased 19% between 2007 and 2012, and non-chocolate sales were up 17%. Euromonitor and the National Confectioners Association expect solid growth in the next five years, with the category “adding more than $6 billion in sales between 2013 and 2018.”
Probiotics have continued to rake in sales this fall, and it’s a product category that still has plenty of growth potential. According to a survey by Procter & Gamble, 53% of women still don’t know what probiotics are, but 74% are interested in how their digestive system works.
Is natural the new norm in African-American hair care? It just might be.
