In this Issue

The United States is leading in its preference for generic drugs. According to a new report by Rhinebeck, N.Y.-based Phoenix Marketing International, 37% of American consumers expressed a preference for generic drugs when they were available, compared with 22% of the French, 21% of Canadians and 12% of Britons. The study was based on 810 consumers in the four countries.

NEW YORK — After more than 40 years, Maybelline’s Great Lash mascara continues to be a favorite among beauty insiders and makeup artists.

In 1971, Lilly Pulitzer, a then up-and-coming designer known for her bright and cheery fabrics, inspired Great Lash’s legendary pink and green tube. Since that time, the unique color palette has become instantly recognizable and the symbol of an American beauty icon.

SAN FRANCISCO — Fitbit in May released the Fitbit Flex, an activity-tracking wristband that syncs wirelessly on-the-go via Bluetooth 4.0 to select iOS and Android devices. Users can seamlessly make fitness and wellness a part of their everyday lifestyle and check their stats from anywhere.

NEW YORK — When it comes to lip color, bold is in. Looking to further leverage this trend, Maybelline New York earlier this year expanded its Color Sensational Lipcolor line with the new Vivids collection.

With an array of bright pinks, corals and plums, the Color Sensational Vivids collection is positioned as Color Sensational’s brightest, most vibrant color ever.

To keep lips conditioned, the formula is infused with honey nectar and promises to keep lips nourished, never dry or cakey.

The buying demographic for pregnancy test kits and ovulation test kits may be skewing older.

(For the full category review, including sales data, click here.)

Simplicity plus connectedness equals engagement. That secret recipe is at the heart of Target’s strategy, touching and shaping every aspect of its business, including health care.

Target is working to create a simpler healthcare experience for its guests.

CINCINNATI — Merging two classic men’s grooming brands, Procter & Gamble unveiled earlier this year Head & Shoulders with Old Spice.

With 50 years of scalp care technology, Head & Shoulders continues to be a grooming staple for many men battling a flaky, itchy scalp. Meanwhile, Old Spice has continued to evolve to remain relevant in today’s challenging market. P&G in 1990 purchased the Old Spice fragrances, skin care and antiperspirant and deodorant products from the Shulton Co., which first introduced the brand in 1938.

RHINEBECK, N.Y. — Topical BioMedics recently gained distribution for its Topricin Foot Therapy Cream, a homeopathic topical treatment for pain associated with fibromyalgia and neuropathy that is safe for diabetics. The cream has been specially formulated to address issues associated with foot and ankle pain and injuries.