Memebox and Sephora partnered together to bring Kaja, a new K-beauty line that contains an array of products that compliment all skin tones, to the retailer's shelves.
The brand's new Organic Pure and Free Stick lip balm contains such ingredients as vitamin E, shea butter, jojoba oil, coconut oil, olive oil, carnauba wax, beeswax and sunflower oil.
CoverGirl's new “Shade for Shade,” film features Issa Rae and her real-life best friends on a night out in Los Angeles and illustrates what it's like for women to be assured in their beauty choices.
Consisting of 14 pieces, Camila Cabello's Havana collection features natural-looking, universally-appealing shades and vibrant packaging, which pay tribute to the natural beauty she grew up surrounded by, the company said.
As part of Lime Crime’s acquisition by Tengram Capital Partners, Stacey Panagakis has joined Lime Crime as CEO, effective June 18, from her role as general manager of beauty company Fresh.
Shay Mitchell's first ad for Buxom will launch in July and she also is to actively collaborate with the brand on developing creative content, social media campaigns, new products and shade ideations, the company said.
CoverGirl's new Exhibitionist line contains 48 highly pigmented shades of lipstick in three finishes — metallic, demi-matte and cream — and eight richly pigmented lip liners.
The Magic Mirror allows a shopper to pick up a lipstick in a color of their choice and have it instantly applied without having to physically use the product, the company said.
