The hottest beauty trends may be natural products, personalized marketing, brands with consumer-aligned values and new technological tools, according to Mintel’s Global Trends report for 2018.
Target will be adding Coloured Raine, EveryHue Beauty, Haley’s Beauty, Hue Noir, The Lip Bar, Makeup Geek, Reina Rebelde and Violet Voss to its beauty aisle.
The limited-edition collection comes in eight shades — Bang Bang, Debauchery, Kindle, Diversion, Passion Fruit, Revelry, Unicorn Moment and Tingles — that can either be worn on their own or on top of another lip shade for an added pop of color.
Drug Store News highlights the standouts from Cosmetic Executive’s product demonstration event in New York City that kicked off its annual beauty awards celebration.
Consumers can receive a gift after making a purchase at the Ulta Beauty location where the vending machine will be stationed, by sharing a picture on Instagram using the #LiveBoldly hashtag.