Lip

Standing out in a crowd.

That is pretty difficult when it comes to the natural products segment among HBC brands. With the category growing at steady double-digit rates for at least the last five years, a large number of suppliers have entered the market, all hoping to grab their fair share of this burgeoning segment.

Beauty brand Wet n Wild excited fans on social media with the announcement of seven new shades being added to its Mega Last Liquid Catsuit Matte Lipstick line. The new colors range from a peach tone to a cool blue shade.

Lip care products from ChopSaver, created by trumpeter Dan Gosling, are on their way to firefighters in Southern California. The Indianapolis-based company announced that over 7,000 tubes will be shipped straight to the first responders battling the ongoing fires in that region.

As part of the many online deals happening on Cyber Monday, beauty brand CoverGirl has decided to use this day to launch their new line of lipsticks. The Melting Pout Metallics come in eight different, highly-pigmented shades, such as 24 Carat, Mic Drop, and Platinum Card. The company believes these new products will add a touch of glimmer to dramatic bold lips

With Thanksgiving days away, so are Black Friday and Cyber Monday, and CVS Pharmacy has shared the deals that will be available to its ExtraCare members this year. The Woonsocket, R.I.-based retailer said it will kick off a three-day Black Friday sales event on Thanksgiving Day to run through Nov. 25, and hold flash sales every day Nov. 26 through Dec. 2 from 12 a.m. to 11:59 p.m. for the week of Cyber Monday. 

ColourPop, known for its low prices, long-lasting formulas and exclusive availability through the company's e-commerce site, has made its brick-and-mortar launch. The company is now available in select Sephora stores nationwide and on Sephora’s website. News broke in August about the collaboration, which features eyeshadows, palettes and lipsticks for under $40.

NEW YORK — Part of the next step in the collaboration between Perfect Corp. and L’Oreal is to bring iconic beauty brand Lancôme Paris, to AR-powered YouCam Makeup.