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Pixi Beauty launches on YouCam makeup
NEW YORK — Pixi Beauty has announced a new partnership with Perfect to bring a collection of its products to the company’s YouCam Makeup app. More than 50 Pixi products will be available for augmented reality try-on within the app, including its Multibalms, Endless Silky Eye Pens and its new five-product line of MatteLast liquid lip colors.
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Estée Lauder adds chatbot to e-commerce offerings
NEW YORK — Estée Lauder is expanding its omnichannel reach and its partnership with ModiFace by bringing a conversational lipstick advisor to its flagship brand’s e-commerce offerings.
With the chatbot, Estée Lauder shoppers can search for and virtually try on the full assortment of Estée Lauder’s lipstick shades, take a quiz that will provide personalized shade recommendations based on the shopper’s preferences and perform a search by color, allowing them to search for lipsticks based on any photo.