Maesa announces its 2025 Magic Incubator cohort
Maesa is officially introducing the graduating class of its 2025 Magic Incubator program.
The initiative aims to increase representation in the beauty and wellness space by helping beauty and wellness entrepreneurs from underserved communities, including women, BIPOC and LGBTQIA+.
The class of 2025 includes:
- Motivo Scar Care: Built from patient experience and doctor expertise. The brand developed scar care products to improve the appearance of scars and help rewrite the standards of healing.
"The Maesa Magic Incubator didn’t just validate the white space in beauty for scar care, they truly believed in it," said founder Jadis Montijo. "Being part of the program allowed us to dive deep into our brand and business, equipping us with the tools to successfully enter and grow within the beauty industry, a space where scar care has never played before."
- Berri-Clear Skincare: The brand proudly touts is world’s first dark spot superfruit skincare line, harnessing the power of fruits and vegetables native to Trinidad and Tobago to effectively reduce hyperpigmentation.
“From transformative mentorship sessions with top beauty industry experts to visiting Harvard Business School and speaking on the prestigious Cosmoprof stage, Maesa has profoundly shaped my skincare business in ways I could never have imagined. The opportunities and connections I've gained through this program have been invaluable, and for that I am truly grateful,” said founder Marsha McBain.
- The Potion Studio: A luxury haircare brand that believes in the power of nature and quality ingredients for both men and women with textured hair. Our mission is to simplify and refine your hair care routine with intentional products designed for not so simple hair.
“The Maesa Magic Incubator has been a game-changer for The Potion Studio," said founder Aziza El Wanni. "It provided invaluable mentorship, resources, and strategic guidance that helped refine our go-to-market approach. The program also helped me define my brand positioning more clearly, giving me the confidence and tools to scale my brand in a meaningful way.”
