Maesa presents graduates of incubator program

Maesa is ready to reveal the graduating class of its inaugural #MaesaMagicIncubator program. 

The company said the initiative helps elevate entrepreneurs from under-served communities by offering personalized mentorship, hands-on training, and access to no-string-attached grant capital. 

“Over the course of our inaugural #MaesaMagicIncubator program, we have endeavored to accomplish our mission of amplifying the unique voices of beauty entrepreneurs and empowering them to grow their brands. Our goal was to support unparalleled innovation in white spaces that have the capacity to break through and succeed in market,” said Piyush Jain, Maesa CEO. “In our 2024 class, we see the will to make magic by delivering products that solve real problems and fulfill unmet consumer needs. Our program stands as a testament that investing in our communities yields shared rewards for us all. This class is an exciting beginning, and we look forward to welcoming more beauty and wellness entrepreneurs who embody Maesa Magic into the program in the near future.” 

[Read more: Mindy McKnight’s Hairitage broadens retail distribution]

The graduates include: 

• Fuzz Clinic: Founded by Keisha Wagner-Gaymon, the company focuses on pre/post hair removal skin care offerings for women of color. Its formulas are infused with botanical ingredients that help address such common concerns as dark marks, irritation and bumps associated with hair removal;
• House of Foster: Founded by Selah Jael, the brand promotes unapologetic and explorative fragrances designed to bring consumers home. Intentionally made unseen fragrance consumers but accessible to all, the line’s products contain modern accords with non-boring soulful undertones; and 
• Squigs Beauty: Founded by Nikita Charuza, the brand is an award-winning Ayurvedic beauty brand whose mission of Happy Headcare was to put consumers in a good mood. The brand works on a comprehensive approach to caring for the skin and scalp and donates and percentage of proceeds to mental health charities. 

“We are immensely proud of the graduates of our first #MaesaMagicIncubator program. As a company with entrepreneurial roots and spirit, we understand the challenges that brand founders are facing and our goal has been to give them the right tools, resources, and networking opportunities to scale their brands and make them standout in their respective categories,” said Oshiya Savur, Maesa Chief Brand Officer. “It was important to us to cultivate a program that met these entrepreneurs at their point of need. From the topics of foundational lectures to the size of cohort, to focusing on deliverables for hands on tracks, each part of this program was designed to give actionable insights to entrepreneurs with a brand that has the potential to truly make an impact.” 

Brands currently part of the Maesa family include Kristin Ess Hair, Hairitage by Mindy McKnight, Being Frenshe, Fine’ry, itk, Flower Beauty and TPH by Taraji, among others.