Multicultural

A Phoenix-based skin care company is aiming to capture a large share of the facial care market with its increasingly popular Makeup Eraser product.

According to the Arizona Republic, Lexi McCarthy's Makeup Eraser is a reusable towel that removes makeup. McCarthy got the idea for the product by wiping her wet face with a robe, which completely removed the makeup from her face.

Demand for Korean beauty products shows no signs of slowing down, according to a new report from Fast Company.

According to the Korea Customs Service, the country’s exports of cosmetics totaled $2.5 billion last year, up 53.1% from 2014. Specifically within the U.S., exports hit $663 million last year, a 56% uptick from 2014.

Retailers such as Sephora, Ulta and others are ramping up their Korean beauty offerings. Everyone from prestige to mass to independents are getting in this game, according to Fast Company.

SEATTLE -- Bartell Drugs is celebrating the beauty of fall with a Fall Beauty Event in October that features a guest appearance from a celebrity makeup artist.

Lindsay Ebbin from BeYu will host makeup tutorials and demos at two Bartell Drugs store locations. Ebbins' first appearance will be on Oct. 7 from 11 a.m. to 2 p.m. at the Bellevue Village store and his second appearance is Oct. 8 from 11 a.m. to 2 p.m. at the University Village store .

SAN FRANCISCO -- Sephora is aiming to attract more teens to its stores by introducing a new Teen Makeup Class designed to teach teens how to reach their #beautygoals.

Free for Beauty Insiders, Sephora's new Teen Makeup class is one of the retailer's 12 classes covering the most in-demand beauty looks, such as Contour & Highlight, Brow Shaping, or Essential Eyeliner. In the 90 minute Teen Makeup Class, Sephora says its coaches focus on fun, helping to find the right products in a no-stress setting.

AMITYVILLE, N.Y. — Leading skin care brand SheaMoisture is building on its successful #BreakTheWalls national awareness platform by launching a new phase of the campaign that highlights the divisive constructs of beauty.

GURNEE, Ill. – Real Techniques by Sam and Nic is expanding its best-selling makeup sponge collection.

The brand is launching three new sponges for every step of the makeup application. Designed with YouTube beauty stars, Sam and Nic Chapman of Pixiwoo, the brand is now offering applicator options to cover the three “C’s” of make application: Cover, Correct, Color.   

SAN FRANCISCO -- Sephora is giving shoppers even more ways to "Beauty Together" with the launch of two new digital tools.

LOS ANGELES —The makers of the original Shea Butter skin care line, Out Of Africa, are launching a new line of baby products. 

Out of Africa says it has combined its Shea Butter from Benin, West Africa, with a few  natural ingredients to create Shea Baby, a collection that includes Bar Soap, Body Wash and Shampoo, Bubble Bath, Lotion, and Stretch Mark Cream.