Multicultural

TORONTO -- Sephora is opening its first Beauty TIP Workshop concept store in Canada.

The new Sephora Yorkdale is one of four stores in North America to feature the 'Teach, Inspire, Play' concept, where digital technology and services fuse.

The retailer says it plans to conduct a year-long market intensification in the greater Toronto area, the newly renovated 9,146 square foot expansion of the Yorkdale store has been reimagined as a next-generation environment that is rooted in discovery and innovation.

NEW YORK -- L'Oréal USA has joined the ranks of the EPA's Green Power Partnership, which recognizes the company as one of the nation's leading green power users. 

Sephora's new store on Michigan Avenue, opening Aug. 26, will be a new type of store the retailer is calling the Beauty TIP Workshop. (Chicago Tribune)

SOLON, Ohio -- ECRM is launching a Prestige Cosmetics & Beauty Care Efficient Program Planning Session (EPPS) focusing on prestige, masstige and indie cosmetic, fragrance and beauty brands. 

This session has been created to bring together suppliers of these categories with buyers at department, specialty and alternate channel retailers seeking to sell these high-end and unique products.

CALABASAS, Calif. -- Augmented reality firm FaceCake Marketing Technologies is launching an entirely new way to discover cosmetics via mobile.

The company's iOS app, GlamScout, prominently features FaceCake's ColorMatch visual search, allowing users to virtually recreate their favorite street style, red carpet or runway beauty looks in one easy snap.

Social media has given a face, and quantified, just how many individuals are hungry for products that are made specifically with them in mind, and this social revolution is forcing the beauty industry to make changes faster than ever before. (Allure)

LOS ANGELES -- Leading natural skin care brand California Baby is expanding distribution to more than 1,700 Walmart stores across the nation.

The retail chain will now carry California Baby's most celebrated products including the award winning Calendula Cream and Calming Shampoo & Bodywash. More than 45 products will also be available on the retailer's e-commerce site.

At top from left: Alex Tomas, DSN; John Burton, president of Session Savers; Jessica Stanton, ECRM account manager for HBC; and Lisa Carrillo, ECRM SVP of Beauty Care.

ORLANDO, Fla. -- Session Savers Sunscreen, a San Diego-based supplier of on-the-go sun care products, has been named the winner of the 2016 ECRM/Drug Store News Buyers Choice Award for its eponymous line of sunscreen products.