-
Sephora targets teens with free beauty classes
SAN FRANCISCO -- Sephora is aiming to attract more teens to its stores by introducing a new Teen Makeup Class designed to teach teens how to reach their #beautygoals.
Free for Beauty Insiders, Sephora's new Teen Makeup class is one of the retailer's 12 classes covering the most in-demand beauty looks, such as Contour & Highlight, Brow Shaping, or Essential Eyeliner. In the 90 minute Teen Makeup Class, Sephora says its coaches focus on fun, helping to find the right products in a no-stress setting.
-
Report: Retailers want a piece of Korean beauty business
Demand for Korean beauty products shows no signs of slowing down, according to a new report from Fast Company.
According to the Korea Customs Service, the country’s exports of cosmetics totaled $2.5 billion last year, up 53.1% from 2014. Specifically within the U.S., exports hit $663 million last year, a 56% uptick from 2014.
Retailers such as Sephora, Ulta and others are ramping up their Korean beauty offerings. Everyone from prestige to mass to independents are getting in this game, according to Fast Company.