Natural

ENGLEWOOD CLIFFS, N.J. -- The Vaseline Healing Project is working to close the skin health treatment gap for Americans by providing dermatological care and training to those with limited access to quality care.

To further the Vaseline brand's commitment to making skin health treatment more accessible in the U.S., The Vaseline Healing Project traveled with award-winning actress and project advocate, Viola Davis, to her hometown of Central Falls, Rhode Island to host a one-day community health fair on Oct. 8. 

NEW YORK -- A majority of women say they get a boost of self-esteem from using beauty products, and sales of these products are projected to grow 3% a year through 2020, new research from Mintel shows.

Beauty blog Bond En Avant spoke to beauty industry veteran Annie Jackson, formerly of Sephora and Estee Lauder and now head merchant at Credo Beauty, about how the retailer plans to change the way women shop and think about skin care and makeup.

Jackson provided a glimpse into the brand’s dedication to sniffing out the creme-de-la-creme in luxury and green beauty products; what shifts are happening in the natural beauty landscape; and where her drive stems from. 

CINCINNATI -- Walgreens is donating $50,000 to the Pantene Beautiful Lengths Fund to help celebrate the 10-year anniversary of the program.

NEW YORK – Coty has completed its acquisition of Procter & Gamble's fine fragrance, color cosmetics, salon professional and hair color and certain styling businesses.

Coty is now the third-largest beauty company in the world, with approximately $9 billion in revenue. As previously announced, following the completion of the merger, Camillo Pane became the new chief executive officer of Coty.

WATERLOO, Ontario -- The maker of chat platform Kik is launching a beauty category for its bot shop, which makes shopping more social on Kik.

The beauty category joins existing categories such as Fashion, Entertainment, New and Noteworthy, Lifestyle, and Games. The new category includes a mix of branded and brand-agnostic "concierge" bots, and users can now include multiple bots in chats with friends for a better overall shopping experience. 

A Phoenix-based skin care company is aiming to capture a large share of the facial care market with its increasingly popular Makeup Eraser product.

According to the Arizona Republic, Lexi McCarthy's Makeup Eraser is a reusable towel that removes makeup. McCarthy got the idea for the product by wiping her wet face with a robe, which completely removed the makeup from her face.

SAN FRANCISCO -- Sephora is launching a series of complimentary, specialized in-store beauty classes developed to help inspire confidence in participants facing major life transitions.

On Saturday, Oct. 1, more than 85 Sephora stores around the United States will partner with non-profit organizations in their local communities to offer a supportive environment where participants can have fun as they learn tips for creating a professional beauty look for entry back into the workforce.