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Hawaiian Tropic looks to influencers to highlight new products
SHELTON, Conn. — Edgewell Personal Care’s Hawaiian Tropic brand is introducing new products and partnering with three YouTube influencers for a series of videos about the sun care products and how they incorporate them into their passions.
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Air Wick intros new Freshmatic look, Pure reduced water formula
PARSIPPANY, N.J. — Reckitt Benckiser’s Air Wick brand is bringing two new products in time for spring cleaning. The brand introduced a new look for its Freshmatic automatic spray device, as well as Air Wick Pure, an aerosol formula that it says can deliver nine times more fragrances with less water than its traditional 8-oz. aerosols.