New Products

LONDON -- French beauty brand Bourjois is making it easier for consumers to get a professional-style gel manicure at home.

RONKONKOMA, N.Y. — Sales of apple cider vinegar supplements are on the rise, and Princeton Research now offers the next top-trending supplement that will greatly increase incremental segment growth — Ultra AppleLean Cider Vinegar.

Consumers are driving change in the snack category with their ever-increasing demand for organic, non-GMO, vegan, gluten-free and other more natural snacks.

JOHNSON CITY, N.Y. — Pharmacy technology solutions company Innovation on Wednesday introduced RxCollect, a robotic prescription collation technology that allows central fill and mail-order pharmacies using Single Piece Flow Processing to automate the collection of patient-specific group, as well as multi-vial orders.

MADISON, N.J. — Pfizer Consumer Healthcare earlier this year augmented its Centrum MultiGummies line with Men and Women formulations. MultiGummies are a chewable multivitamin formulated with more vitamin D3 than any of the leading men’s and women’s gummy multivitamin brands, according to the company. Sales of Centrum multivitamins are up significantly. For the 52 weeks ended April 17 across total U.S. multi-outlets, Centrum sales reached $77.4 million on 25.7% growth, according to recent IRI data.

Though VoicePort’s best-known offering is its PharmaPhonetics platform — which provides multichannel, automated and personalized communications to help pharmacies engage with patients — the Rochester, N.Y.-based company has expanded its offerings as the pharmacist’s role has expanded beyond filling prescriptions to helping patients lead healthy lives.

Millennials present challenges to marketers. They use multiple devices, sometimes simultaneously, making them harder to reach than individuals in other demographic groups. They engage with social media to a higher degree than any other demographic group. This audience wants to be heard; social listening, as well as conversational marketing, can provide insights for product functionality and messaging.

TWIN LAKES, Wis. -- As consumers ramp up their shopping for summer essentials, a new brand is looking to capitalize on the growing popularity of incense by launching a new natural mosquito repellent.