New Products

The bath category is once again bubbling at drug stores thanks to several trends. First is the fusion of skin care and shower/bath thanks to product launches that multitask while cleaning.

WOONSOCKET, R.I. — Recently, CVS has been highlighting its exclusive line Enlite Super Face and Flawless Body. The collection reflects the industry’s efforts to offer consumers something the competition doesn’t have. In this case, the items are formulas not often found in mass retail.

FLORHAM PARK, N.J. — Hisamitsu America recently launched a new Salonpas Pain Relieving Patch, featuring a latex-free patch with beige stretchable fabric with rounder corners, larger size patches, enhanced adhesion, peel resistance and improved effectiveness.

PRESTON, Wash. — Sparkling Ice has rolled out Sparkling Ice essence of sparkling water. The new collection is free of sweeteners, contains zero calories, has no artificial colors or preservatives, and delivers an “essence” of natural flavors. The new product line offers four SKUs: a non-flavored sparkling water and three lightly-flavored versions, featuring lemon lime, peach and tangerine. The new lightly-flavored Sparkling Ice collection will be available at Target stores nationwide beginning in May, and also in select Stop & Shop and Safeway stores.

MANCHESTER, U.K. — Aspire Brands sold Bonne Bell and Lip Smacker last year and now has unveiled what it has been up to since then. The company launched ShampYou at Ulta Beauty. Thirteen different items can be blended together to make 144 different combinations as consumers pick and choose scents and benefits that best suit their preferences and hair types.

SOMERSET, N.J. — Meda Consumer recently updated its website supporting Feosol, featuring an easy-to-navigate menu of information for consumers looking for answers behind why their practitioner recommended iron supplementation, and which supplement is best for them. The website breaks iron supplementation down into pragmatic, easy-to-understand terms.

As shoppers look for healthier alternatives to traditional soft drinks, the U.S. bottled water category is reaching new heights, according to Mintel. New data revealed that sales of bottled water increased 6.4% to more than $15 billion in 2015. Mintel said that it expects sales to continue growing through 2020, with projected sales growth of 34.7% for the category, including an astonishing 75.1% growth estimate for the sparkling/mineral water/seltzer segment.