New Products

CHICAGO — Rexam, a global beverage can maker, announced that its recovery drink, Formula O2, has hit the market. The beverage, available in Orange Mango and Grapefruit Ginger flavors, is infused with 10 times more oxygen than tap water, 2.5 times more electrolytes than sports drinks and also includes 140 mg of natural caffeine.

Formula O2 was founded by three friends who grew tired of energy and sports drinks that claimed to help people, but were actually filled with unsavory ingredients. 

HYDERABAD, India — Dr. Reddy's Labs announced that it has launched amlodipine besylate and atorvastatin calcium tablets, a generic version of Caduet.

The Caduet tablets brand and generic had sales in the United States of approximately $163 million MAT for the most recent 12 months ended January 2014, according to IMS Health.

PLANO, Texas — Taking the celebrity fragrance market a whole new level, Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance market with the new Cheeteau, Frito-Lay North America has announced.

And yes, it does smell like the cheesy snack.

WILTON, Conn. — Sun Products Corp. announced the introduction of new all free clear fabric softener and dryer sheets, which will complement the company's all free clear detergent. 

LOUISVILLE, Ky. — Renessence LLC has announced the launch of the Renessence Hair Renewal System, a plastic surgeon-formulated line that employs stem cell technology to battle hair loss.

A three-step shampoo/conditioner/serum treatment, Renessence is formulated with a blend of proprietary renewal peptides that promise to stimulate hair follicle stem cells for new hair growth in as little as two months, according to the company.

NEW YORK — Bitsy's Brainfood, a snack brand for kids, launched a line of organic fruit and vegetable cereals in three flavor combinations: Fruit & Veggie 1,2,3; Carrot Raisin Crunch; and Banana Squash Squares. The new line aims to offer families a "smarter" cereal option. It's also packaged in a way that's educational and fun, the company noted.

SAN ANTONIO— Mission Pharmacal Company on Thursday announced the availability of a new, patented dual-iron version of its prenatal vitamin, CitraNatal Harmony, a single-pill prescription supplement with calcium citrate. The product features Ferr-Ease, a patented blend of ferrous fumarate, a rapidly absorbing iron salt, and carbonyl iron, known for its gentle, prolonged absorption.  

MOUNT ARLINGTON, N.J. — Mars Retail Group announced that it has signed Mad Engine as a new licensee to produce a range of apparel that will express the vividness of M&M's and Skittles brands. The apparel will be available at a variety of price points and include long- and short-sleeve T-shirts, knit tops, outerwear, fleece and hoodies.

The new line could serve as a colorful focal point for retailers as they plan Back-to-College endcaps or holiday displays. Retailers may place orders in spring 2014 for distribution across the United States.