New Products

NEW YORK — Colgate-Palmolive has introduced its new Colgate Optic White Toothbrush + Whitening Pen — the first-ever toothbrush with a built-in whitening pen.  

The new Colgate Optic White Toothbrush + Whitening Pen is aimed to provide a convenient, affordable way to achieve high-impact teeth whitening at home, with whiter teeth in two days, the company stated.

MADISON, Wis. — Oscar Mayer, a Kraft Foods Group brand, announced the introduction of the new P3 Portable Protein Pack, which the company designed for active consumers looking for a snack to help get them through the day.

The company says the new protein packs are positioned to become a major item in the protein-snacking category, which has enjoyed growth thanks to consumer desires for protein-filled snacks like Greek yogurt and protein bars. The on-the-go packs are made of three brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.

AMELIA ISLAND, Fla. — O'Connor Companies' new product GoGargle! was named Best New Product last week at the ECRM Cough-Cold, Analgesics and Allergy meeting. GoGargle! is an effervescent salt gargle that soothes and moisturizes dry and irritated throats in a new way. 

WOONSOCKET, R.I. — CVS Caremark’s MinuteClinic has announced that it is switching from its own proprietary electronic medical record solution to Epic’s EpicCare system.

"EpicCare's rich platform will allow us to continue to provide the highest quality of care and advance our services through a robust, world class EMR," said Andrew Sussman, president of MinuteClinic and SVP/associate chief medical officer of CVS Caremark.

CINCINNATI — Following buzz that Procter & Gamble revealed last week during a conference in Barcelona a smartphone-enabled toothbrush, the manufacturer has officially unveiled details of the new interactive electronic toothbrush.

CINCINNATI — Jewel, an acclaimed singer and songwriter, joined Swiffer on Thursday to celebrate the debut of the new Swiffer Sweep and Trap, which features soft rotating beater blades that are designed to scoop up large particles into a removable dirt bin for quick disposal.

PRINCETON, N.J. — Kremers Urban Pharmaceuticals, a subsidiary of UCB, announced the launch of rabeprazole sodium delayed-release tablets. The drug is used to treat gastroesophageal reflux disease in adults and adolescents, according to the FDA.

The product is the bioequivalent to Aciphex from Eisai. Kremers Urban rabeprazole sodium delayed-release tablets are available in 20-mg strength in both 30- and 90-count bottles.

NEW YORK — The Food and Drug Administration recently approved two "robotic pills," or pills that place an image camera or ingestible sensors into the gastrointestinal tract, according to a report published earlier this week by the Wall Street Journal. 

Other robotic pills still in development include one backed by Google — a pill that would replace injectable drugs, the report noted.