New Products

DENVER — Anyone following the Kardashians would know what’s old is new again. Star Kim Kardashian credits her recent 50-lb. post-baby weight loss to the Atkins diet. Consumers have been picking back up on the low-carb craze for a while now. Sales of Atkins Advantage bars are up 23.3% to $122.1 million, and Atkins Advantage shakes are up 19.7% to $97.4 million for the 52 weeks ended Nov. 3, 2013, according to IRI across total U.S. multi-outlets.

NEW YORK — Nivea Kiss of Care & Color combines trusted Nivea moisture benefits with sheer color to deliver beautifully smooth lips. Exclusive Nivea Moisture Core Technology is wrapped in a shell of color to make chapped lips and flaky lip color a thing of the past.   

Available in five different shades, it is formulated with shea butter and pro-vitamin B-5-fortified.

Nivea Kiss of Care & Color will be available for $4.99 nationwide and at select online retailers in January.

LAKE FOREST, Calif. — Bio-Oil, which hails from South Africa, has become a cult skin care product, thanks in large part to one special ingredient — PurCellin oil. The breakthrough ingredient changes the formulation’s overall consistency, making it light and non-greasy. And, with a combination of plant extracts and vitamins suspended in an oil base, Bio-Oil helps improve the appearance of scars, stretch marks and uneven skin tone.

NEW YORK — Natural skin care company Sundial Brands is taking a re-imagined approach to the shopper population. Enter the new general market.

The notion is that future success will be governed by consumer lifestyle insights and not ethnicities alone.

Those retailers who tap into lifestyle trends stand to benefit and the brand is positioning itself to help.

GREENSBORO, N.C. — As a brand that got into the business on the ground floor, blu is positioned to continue its role as a major player in the electronic cigarette category. “The electronic cigarette category is seeing a rapid growth in awareness, trial and usage among adult smokers,” said blu eCigs president Jim Raporte. “As consumer awareness and product trial continue to grow, blu eCigs expects to maintain its market leadership position and contribute to the responsible development of the product.”

PITTSBURGH — Mylan has launched a generic drug for preventing rejection of transplanted organs, the company said Thursday.

The generic drug maker announced the launch of mycophenolic acid delayed-release tablets in the 180-mg and 360-mg strengths. The drug is a generic version of Novartis' Myfortic. As the first company to file a completed regulatory approval application for the generic, Mylan is entitled to 180 days in which to compete exclusively against Novartis' product before the Food and Drug Administration can approve additional generic versions.

PRESTON, Wash. — Sparkling Ice, part of the TalkingRain portfolio of beverages, will expand its line of zero-calorie sparkling waters with the addition of two new flavors. Starting this month, consumers will get to indulge in Cherry Limeade and Strawberry Watermelon.

Sparkling Ice Cherry Limeade mingles the sweetness of cherries with the tanginess of lime to provide a bold flavor, while Strawberry Watermelon joins two summertime favorites for a refreshment that can be enjoyed year-round.  

NEW YORK — The Winning Combination this summer launched Vitamints, a vitamin and mint combination that helps consumers meet their recommended dietary intakes and freshen breath at the same time. One tablet taken four times daily helps provide the recommended daily allowance of several vitamins and minerals. Vitamints are available in five varieties, including immunity health, energy, calm, focus and a multi for women.