New Products

NEW YORK — Earlier this year, Revlon extended its ColorStay franchise with the launch of Ultimate Suede Lipstick, which, according to Revlon, “continues to be exceptionally well-received in the marketplace and is capitalizing on the growing lip trend.”

The velvety soft formula is infused with shea butter and aloe and promises to provide all-day color. It is available in 20 shades.

CINCINNATI — Merging two classic men’s grooming brands, Procter & Gamble unveiled earlier this year Head & Shoulders with Old Spice.

With 50 years of scalp care technology, Head & Shoulders continues to be a grooming staple for many men battling a flaky, itchy scalp. Meanwhile, Old Spice has continued to evolve to remain relevant in today’s challenging market. P&G in 1990 purchased the Old Spice fragrances, skin care and antiperspirant and deodorant products from the Shulton Co., which first introduced the brand in 1938.

BRIDGEWATER, N.J. — Generic drug maker Amneal Pharmaceuticals will launch its version of a contraceptive product at the beginning of January, the drug maker said.

Amneal said it would launch its version of 24 Fe (norethindrone acetate and ethinyl estradiol tablets; ferrous fumarate tablets) in the 1 mg/20 mcg and 75 mg strength. As the first company to successfully file for Food and Drug Administration approval of the drug, Amneal's product will have 180 days in which to compete exclusively against the branded version.

SILVER SPRING, Md. — The Food and Drug Administration has approved six generic versions of a drug used to treat gastroesophageal reflux disease, or GERD, the agency said Friday.

The FDA announced the approval of the first generic versions of Eisai's Aciphex (rabeprazole sodium) delayed-release tablets for patients aged 12 and older. The generic products are made by Dr. Reddy's Labs, Kremers Urban Pharmaceuticals, Lupin Pharmaceuticals, Mylan Pharmaceuticals, Teva Pharmaceuticals USA and Torrent Pharmaceuticals.

CINCINNATI — Procter & Gamble in August launched its Clearblue Advanced Pregnancy Test with Weeks Estimator — the first and only pregnancy test that also provides an estimate of time since ovulation for women testing pregnant. The introduction will play brand dividends — before the new product’s sales could be tracked, Clearblue pregnancy test kits were already up 23.6% to $39.5 million, across U.S. multi-outlets for the 52 weeks ended Sept. 8, according to IRI.

WHIPPANY, N.J. — Bayer’s Contour Next EZ has captured $5.9 million in sales in a little more than one year on shelf, according to IRI. The system provides innovative technology for enhanced accuracy by combining a next-generation test strip with an algorithm, multipulse technology and a proprietary mediator.

LONDON — Even as CC creams increasingly hit the market, the BB cream craze continues.

Among the newest entrants is Rimmel London’s new BB Cream Matte for spring 2014. The beauty brand has revamped its 9-in-1 BB Cream to now come in a super-mattifying formula for all-day shine control. Available in two shades, the SPF 15 formula is priced at $6.99 each.

DEERFIELD, Ill. — Looking to further meet the grooming needs of its male shoppers and further leverage the increased focus on men’s facial skin care, Walgreens debuted earlier this year Boots’ No7 Men+ chain-wide at Walgreens and Duane Reade stores nationwide.

The six-SKU collection includes No7 Men Protect & Perfect Intense Serum, No7 Men Rapid Revival Eye Roll On and No7 Men Energising Face Wash.