New Products

LONDON — Now consumers can have their cake and eat it too with Weight Watchers' new Snack Packs.

Each Snack Pack consists of five individually sealed portions of the Weight Watchers Cake Slices and is available in Angel, Toffee Apple, Bakewell, Carrot, Belgian Chocolate, Coconut or Lemon Slices flavors. Each Cake Slice has a ProProints value of two — now snacking on the go is a piece of cake.
 

ATLANTA — The Coca-Cola Co. is releasing a limited-edition version of Diet Coke in cans inspired by pop singer Taylor Swift, the company said.

Coca-Cola said the Diet Coke Taylor Swift can six-pack would be on beverage aisles nationwide this month and next month. Each 12-oz. can has a special, slim design and is adorned in handwritten style with a Swift quotation: "If you're lucky enough to be different, don't ever change." The collector's edition can is part of Coca-Cola's multi-year partnership with Swift.

HERSHEY, Pa. — Hershey is releasing small-sized versions of several candy brands in time for Halloween, the chocolate maker said.

Hershey said the new snack-sized candies included Reese's Peanut Butter Cup Minis, Rolo Caramels in Milk Chocolate and Jolly Rancher Caramel Apple Flavor Lollipops. The company also highlighted the Cadbury Screme Egg candy with green yolk, Reese's Peanut Butter Pumpkin and Kit Kat Halloween Bar, as well as Hershey's Kisses with a pumpkin spice flavor and Kisses Acorn Treats.

HACKETTSTOWN, N.J. — A new line of candies from Mars Chocolate North America includes several flavors to coincide with Halloween.

The candy maker announced the release of its latest line, which includes Snickers peanut butter pumpkin-based singles, as well as jack-o-lantern-shaped Snickers-brand pumpkin, available in two packs. The company is also releasing a new large variety bag of Snickers Fun Size canned, available in Snickers Original, Almond and Peanut Butter Squared bars.

NEW YORK — Coty has announced the launch of Killer Queen by Katy Perry.

"When I was creating Killer Queen, I was really inspired by the idea of a strong, confident woman in power, and that is exactly what I hoped to put into this fragrance, something that brings out the power inside of you,” Perry stated.

Playful and daring, Perry's unbridled artistic vision bends the rules and breaks the mold with a vivaciously original spark. The new fragrance aims to capture her rebellious spirit, throwing convention to the wind.

BALTIMORE — DSN visited the Baltimore Convention Center last week to check out the Natural Products Expo East. DSN reviews its top 10 new products from the show. 

The products identified below all have curb appeal, meaning they look like they'd fit in on a mass merchant's shelf and may serve a niche customer base that's shopping food, drug and mass outlets but not buying these specialty items, necessarily. 

BELLEVUE, Wash. and NEW YORK — Beauty.com, a division of DrugStore.com, is offering an exclusive series of bejeweled hair accessories from designers at Erickson Beamon to benefit GEMS, or Girls Educational and Mentoring Services, the online retailer announced.

One hundred percent of the proceeds from sales will go to this organization devoted to supporting victims of human trafficking. The four limited-edition designs are available while supplies last. 

PURCHASE, N.Y. — PepsiCo division Aquafina is launching a new line of sparkling water beverages and flavorings in an effort to target teenagers, the company said.

Aquafina said the zero-calorie products would meet teenagers' desire for refreshing beverages and parents' need for healthy products for their families.