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First new Hershey brand in 30 years draws on company's heritage
HERSHEY, Pa. — The Hershey Co. plans to launch its first new candy brand in 30 years in January, the company said.
Hershey announced the upcoming launch of Lancaster, a line of caramel soft cremes. The new brand is named after the Lancaster Caramel Co., Milton Hershey's original brand, and inspired by similar candies that he made more than 120 years ago at the Lancaster, Pa., company.