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A shot at new formats
TARRYTOWN, N.Y. — Prestige Brands is the first over-the-counter manufacturer to adopt an "energy shot" format in an effort to infuse differentiation into the brand. And while Goody's Headache Relief Shot may stand out on store shelves as one of the first liquid analgesics targeting adults, it will not stay on those shelves for long. Sales of Goody's Headache Powder already were up 9.4% to $37.5 million for the 52 weeks ended May 19 across total U.S. multi-outlet, according to IRI data, well outpacing category growth of 0.2%.
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Dove Hair highlights new formulas during Dove Great Hair Affair Tour
ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove Hair is introducing the new Dove Daily Moisture and Dove Intensive Repair formulas at the Dove Great Hair Affair Tour presented by Glamour.
The new Dove Daily Moisture promises to deliver up to five times smoother hair in just one wash, and Dove Intensive Repair is designed to provide smoothness and makes hair stronger by reducing breakage and preventing split ends.