New Products

AKRON, Ohio — With the successful launch of Purell Advanced hand sanitizer last year, Purell Consumer has helped bring some excitement back to the category.

Sales of Purell's core brand were up 28% to $31.1 million across total U.S. multi-outlets for the 52 weeks ended March 24, according to IRi, with Purell Advanced adding more than $10.3 million.

Dry shampoos may not necessarily be a new innovation, and usage is far from that of traditional shampoo, but don't underestimate this niche as dry shampoo introductions are on the rise around the globe, according to recent data.

According to new research from Mintel Beauty & Personal Care, dry shampoo introductions accounted for just 1% of global shampoo launch activity in 2008, but by 2012 it accounted for 3%. It also is on track to surpass 2012 levels in 2013.

Beauty mavens are loving their beauty devices. As untapped potential exists in Asian and European beauty devices markets, the United States has retained its global market share lead with strong double-digit growth in 2012, according to recent research.

Consulting and research firm Kline Group stated earlier this year that the U.S. beauty device market grew nearly 20% in 2012, driven by both new product launches from existing marketers and new players.

SALINAS, Calif. — Taylor Farms Retail this week debuted a new Italian Chopped Salad Kit with salami and cheese, expanding on the company's chopped salad line. The new "Italian Chopped Salad Kit" is a blend of romaine lettuce, broccoli, red cabbage, celery, Italian cheese blend, green onions, salami and parsley.

NEW YORK — The Winning Combination on Wednesday launched a new green-friendly protein powder to be packaged in a 100% compostable, recyclable canister under the brand Bodylogix. According to the company, the line of protein powder offers active, health-conscious men and women a way to take care of their bodies and the environment at the same time. 

Whether it is argan oil, jojoba oil, olive oil or kukui oil, incorporating oil into a skin care regimen is one of the hottest beauty trends.

In fact, according to a recent blog post, titled "You Look Like Sisters!" by research company NPD Group, in prestige skin care alone, sales of facial oils in 2012 grew by double digits over 2011, and more than doubled since 2008.

BETHESDA, Md. — Coca-Cola's Honest Tea brand is expanding its initial launch of Honest Fizz, a line of naturally sweetened zero calorie sodas. Honest Fizz comes in four varieties: Lemon Limey, Orange Pop, Professor Fizz, and USDA Organic Root Beer — the only organic zero-calorie root beer on the market. Honest Tea is sweetened with a blend of stevia leaf extract and erythritol, a natural sugar alcohol. Low- and no calorie sodas are a fast-growing segment of the carbonated beverage market. Honest Fizz is available in 12-oz. single cans and six-packs.

NEW YORK — Ethnic beauty industry veteran Brian K. Marks and his wife, former model Nene Marks, have introduced the new Nene's Secret hair care collection.