New Products

PALM BEACH GARDENS, Fla. — MBA Beauty is looking to shake up the nail care segment with the rollout of its new tweets :), Waterworks and Dr Marvey lines.

Looking to target the tween/teen market, the beauty brand has developed tweets :) nail color, which is a water-based, two-coat, full coverage nail color for the mass market. The collection is comprised of nearly 50 shades priced at $2.99 each.

NEW YORK — Move Collective, LLC, the creators of bobble, have engineered a durable reusable water bottle for driven athletes everywhere: bobble sport.

NEW YORK — Grand Central Terminal in New York played host to a life-sized "dollhouse" this week as Target showcased its new collection of products, including housewares, indoor and outdoor furniture and decorative items.

The dollhouse, used to promote the Threshold collection through Tuesday evening, includes seven rooms upstairs and downstairs furnished with the new products, though only the downstairs rooms are accessible. The display was featured in the century-old, iconic train station's Vanderbilt Hall.

ST. LOUIS — Stella Artois is introducing Stella Artois Cidre to the surging U.S. cider market, Anheuser-Busch announced today.

Stella Artois Cidre is a crisp, distinctive European-style cider made with apples hand-picked from wine growing regions, the brewer stated. Initially it will be available in 26 U.S. states, with further expansion possible in 2014. Sales to retailers begin on May 13.

SAN FRANCISCO — Fitbit on Monday released the Fitbit Flex, the only activity tracking wristband on the market to sync wirelessly on-the-go via Bluetooth 4.0 to select iOS and Android devices. With Flex’s all-day wearable design and its all-new customizable online dashboard, users can seamlessly make fitness a part of their everyday lifestyle and check their stats from anywhere. 

ENGLEWOOD CLIFFS, N.J. — Ethnic hair care brand Motions has introduced its new Motions Straight Finish Heat Styled System, which is a three-step product line that, with the help of heat styling tools, helps women with natural hair textures go from curly to straight and back again without losing their curls.

SEATTLE —  Sparkling Ice, part of the TalkingRain portfolio of beverages, announced today the expansion of its lemonade brand with a new zero calorie lemonade product line. Raspberry Lemonade, Strawberry Lemonade and Lemonade with Tea now complement the Classic Lemonade flavor successfully launched in 2012, the company stated.

PLANO, Texas — Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.