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  • Brush Buddies expands singing toothbrush category with One Direction toothbrush

    FONTANA, Calif. — Brush Buddies, a maker of of licensed manual toothbrushes, and Global Merchandising Services has announced that One Direction is the newest artist to be featured on the line of Brush Buddies Singing Toothbrushes. 

    Brush Buddies created the Singing Toothbrush category during the summer of 2011 with their launch of two products that each feature two hit songs by Justin Bieber. Brush Buddies expanded the category with new products in 2012 featuring new songs by Bieber and artists Lady Gaga and LMFAO.

  • Ecosentials launches line of liquid vitamin flavor enhancers

    PHOENIX — Ecosentials on Monday launched Vitamin Squeeze™ Powder Water Enhancers, which is packaged in a squeezable bottle that provides vitamins and customizable flavors. The Vitamin Squeeze Powder Water Enhancers are available in a variety of eight flavors among three supplement products — multi-vitamin, energy and weight control.

  • Rite Aid debuts exclusive exercise equipment line from Denise Austin

    CAMP HILL, Pa. — Rite Aid has become the exclusive retailer of a new line of home fitness products, the retail pharmacy chain said Wednesday.

  • McKesson introduces new ExpressRx Track pharmacy automation solution

    PITTSBURGH — McKesson High Volume Solutions on Tuesday unveiled an all new ExpressRx Track pharmacy automation solution featuring state-of-the-art robotics, upgraded imaging and expanded vial capabilities. The company suggested the solution was ideal for pharmacies dispensing 1,000 to 3,000 prescriptions per shift looking to drive efficiency, reduce cost-to-fill and redeploy labor into revenue-generating front-of-store programs.  

  • Misfit Wearables launches next-generation Shine activity tracker

    REDWOOD CITY, Calif. — Misfit Wearables is teeing up a revolutionary activity tracking device — the Misfit Shine — that's constructed from aircraft-grade aluminum, is waterproof and is able to wirelessly sync activity data to a smartphone without the need for a Bluetooth connection. 

  • Rice-A-Roni introduces single-serve cups

    CHICAGO — Rice-A-Roni has introduced single-serve, microwavable, flavored rice cups for people in search of a quick meal.

    The instant food brand announced Wednesday the introduction of the new cups, which include long-grain rice, toasted vermicelli and others, and require only water and microwaving for three-an-a-half minutes.

  • Nordic Naturals launches Vitamin D3 Vegan liquid supplement

    WATSONVILLE, Calif. — Nordic Naturals on Tuesday added Vitamin D3 Vegan to its professional product line. The liquid formulation is naturally sourced from lichen and was developed to provide healthcare practitioners with an alternative for their clients who are vegans, strict vegetarians or who prefer a non-lanolin form of vitamin D3. 

  • Former Elizabeth Arden exec launches new skin care line

    NEW YORK — Vargas Cosmetics has announced the introduction of Tilth Beauty, a new skin care line created by Anthony Vargas, former VP of research and development for Elizabeth Arden.

    After 25 years with Arden, Vargas started Vargas Cosmetics and launched Tilth Beauty.  It debuted exclusively online in October and will be available in salons and retail outlets in 2013. 

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