New Products

ATLANTA — Newell Rubbermaid has introduced its collection of customizable, modular food storage containers.

BALTIMORE — Two new ready-to-drink beverages have come to market.

Mermelada, a sweet red blend from Spain, is made from tempranillo, cabernet sauvignon and merlot grapes ripened to perfection and harvested at the peak of sweetness. Pomagria, the first pomegranate-flavored sangria, is unique blend of fresh pomegranate juice, red wine and oranges that delivers refreshing nuances of strawberry and apple that lend a slight tartness to its finish. Both beverages are distributed exclusively by Aveniu Brands.

WHITE PLAINS, N.Y. — Brand strategy firm Little Big Brands on Thursday unveiled the new look for Meda Consumer Healthcare's Feosol line of iron supplements.

Among the changes, each SKU has the pill form embossed and anchors the design at the bottom of the pack. A mix of spot and matte varnish provides depth, dimension and interest on shelf.

EL SEGUNDO, Calif. — Zico has expanded its coconut water line.

Zico said that its chocolate-flavored coconut water now is available in a 1-liter tetra package. The chocolate flavor currently is available in a 14-oz. size. Zico Natural will continue to be offered in the family-friendly 1-liter size, as well as the 11-oz. cartons. Additionally, Zico is available in five delicious flavors packaged in convenient 14-oz. resealable and recyclable on-the-go bottles.

PARSIPPANY, N.J. — The Food and Drug Administration has approved a generic drug for arthritis made by Watson Pharmaceuticals, the company said.

Watson announced that the FDA approved a subsidiary's application for diclofenac sodium and misoprostol delayed-release tablets. The drug is a generic version of G.D. Searle's Arthrotec, used to treat osteoarthritis and rheumatoid arthritis in patients who have high risk of developing ulcers related to the use of non-steroidal anti-inflammatory drugs, or NSAIDs, a class that includes the painkiller ibuprofen.

NEW YORK — Vichy Labs has introduced its new LiftActiv Serum 10, an anti-aging serum that promises to go beyond fine lines and wrinkles to deliver visible results on wrinkles, pores, a loss of firmness and tonicity.


LiftActiv Serum 10 combines Rhamnose in a 10% concentration with hyaluronic acid, ceramides and antioxidant-rich Vichy thermal water. Rhamnose, a naturally derived plant sugar, is proven to simultaneously stimulate rejuvenation of all skin surface layers, the company stated.


ORLANDO, Fla. — LifeProof has introduced a new protective, waterproof case for the iPhone 4 and iPhone 4S.

WEST PALM BEACH, Fla. — Sheila G's Brownie Brittle has introduced a new flavor.

The wafer-thin snack, which is certified kosher and produced in a peanut-free facility, has rolled out its traditional walnut flavor, which joins the current lineup that includes chocolate chip and toffee crunch varieties.

Sheila G's Brownie Brittle is available at select stores and online at Browniebrittle.com.