Nexxus taps Hailee Steinfeld for Hy-Volume collection campaign
Nexxus is giving hair an extra boost of volume with its brand new collection.
The latest from the brand is the Hy-Volume line, which was created to elevate hair volume to new heights while also keeping hair health in mind.
To spread the word about the launch, Nexxus is teaming up with actress Hailee Steinfeld for its “Get Hy with Nexxus” campaign, which showcases how the starlet navigates all the ways in which hair can give one the power to transform their vibe.
"I've had a lot of fun experimenting with different lengths and styles over the years, but the one look that always makes me feel my best is a big, voluminous blowout. That's why it's been such an incredible experience teaming up Nexxus on this campaign," shared Hailee. "When I use the Hy-Volume Collection, I know I can get that bold and bouncy texture, while still keeping my hair's natural look and feel. As someone who's careful about the products I incorporate into my beauty routine, it's so nice to partner with a brand that cares so deeply about hair health and prioritizes best-in-class science and technology to make it happen."
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Included in the collection is a three-step system—shampoo, conditioner and volumizing cloud foam.
The Hy-Volume Collection introduces Hyaluronic Tubing and Air-Lift technologies meant to deliver dramatic, weightless volume that lasts up to 48 hours and delivers up to two inches of root lift and three times more weightless, healthy volume versus untreated hair, the brand shared.
"At Nexxus, we are dedicated to pushing the boundaries of what's possible in hair care," added Jessica Engelhardt, Head of Nexxus Hair Care, North America. "With our deep expertise in protein science, we're constantly innovating to help people achieve their ultimate hair goals—without sacrificing hair health. For us, it's all about the hair long game. That's why we're so excited to have Hailee join us in this journey, inspiring others to embrace bold, voluminous styles while keeping their hair strong, healthy and full of life."
The Hy-Volume collection is available for purchase nationwide for SRP $15.98.
