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Coty to launch new marketing strategy for Sally Hansen brand
NEW YORK — Coty is forming a new global partnership with creative agency Anomaly to sharpen Sally Hansen’s positioning and help drive growth for one of the largest nail brands in the world.
According to Coty, Anomaly will work with Sally Hansen on all aspects of the brand, including TV, print, social and owned channels, point of sale and in-store brand expression. The first campaign from this partnership will debut in 2017.
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TJA Health introduces remineralizing mouth rinse
NEW YORK — TJA Health, the manufacturer of Plaque HD Plaque-Identifying Anticavity Toothpaste, is expanding its oral health product portfolio.
The brand is launching Plaque HD Remineralizing Mouth Rinse, which completes its first-ever Plaque HD Health Defined Two-Step Regimen for oral health.
According to the brand, Plaque HD Remineralizing Mouth Rinse promotes the highest level of oral hygiene by strengthening and re-mineralizing tooth enamel, while also gently whitening teeth, preventing news stains, and freshening breath.