Personal Care

ECRM held a conference in Miami to help retailers and suppliers get a better handle on what brands are entering the marketplace, and what they should do to build momentum in three extremely vital segments of the overall health and beauty care category.

Schmidt’s Naturals body washes come in jasmine tea and cedar wood + juniper scents that contain such sea-based antioxidants and aminos as nori, red algae and spirulina.

Goodwipes, makers of premium wet wipes that are convenient and eco-friendly, have hit the shelves of the women’s wellness sector in 2,000 CVS locations.

For a limited time, Manscaped and Dr. Squatch Soap will offer consumers the chance the purchase the Tame Your Beast Kit, which contains four grooming products and a free gift.

Summer's Ever is adding to its botanical, free-form line, unveiling a new scent that’s inspired by nature and launching a line that will be exclusive to Target stores.

Created with a formula that does not leave behind any white residue, the Arm & Hammer Invisible Foot Spray and Invisible Body Spray Powder, contain baking soda and odor neutralizing ingredients that are skin safe, the company said.

Combe is offering three new SKUs in its Vagisil line of feminine hygiene products, the Vagisil Scentsitive Scents, White Jasmine daily intimate wipes and wash and Peach Blossom daily intimate wash.

The updated range, which includes Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks and Tummy Butter for Stretch Marks, will be featured in new ads starring “This is Us” actress Alexandra Breckenridge.