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Building beauty engagement
Since 1990, Cosmetic Promotions has offered its clients experiential marketing for beauty brands and retailers. With services that include product sampling, demonstrations, launch kits and sweepstakes, among other services, founder and CEO Joann Marks said the company’s aim is to help its clients save money and labor.Drug Store News caught up with Marks to discuss her company’s offerings and how its clients can set themselves apart from the competition.Henkel donates products to NBC’s Today Show toy drive
Stamford, Conn.-based Henkel embraced the season of giving by announcing their participation in NBC’s Today Show Toy Drive for the sixth consecutive year. The company which includes Dial, Persil, Purex and Snuggle within its portfolio, donated a total of more than $1 million in laundry and beauty care products to a variety of charities across the United States.
Within its six years of participation, Henkel also has donated a cumulative of $3 million in products, the company said.