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'Cost-effective, quality care' are just some of the results to be seen with Medco, Medical Mutual of Ohio partnership
WHAT IT MEANS AND WHY IT'S IMPORTANT Efforts by retail pharmacies and pharmacy groups to spur the adoption of electronic-prescribing technology among the nation’s technology-averse physicians are nothing new. Nor are collaborative campaigns that enlist pharmacies and technology vendors. But a joint campaign to speed e-prescribing by a pharmacy benefits manager and a health insurer? That’s a far less frequent occurrence.