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Survey finds shoppers turning to phones over associates
BOSTON — When it comes for help in stores, shoppers are increasingly going mobile.
That is one of the findings of a survey by Salsify, a product content management platform for distributed commerce, which revaled that 77% of shoppers use a mobile device while shopping in store. This compares to just 35% of shoppers who opt to speak to a salesperson if they have questions about a product.
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Keurig, Kraft veteran joins Fred’s board of directors
MEMPHIS, Tenn. — Fred’s Pharmacy appointed Linda Longo-Kazanova to its board of directors, effective immediately. In connection with the announcement, Steven R. Fitzpatrick will retire from the board and not stand for reelection at the 2017 Annual Meeting of Shareholders.
According to Fred’s, Thursday’s announcement is part of the board’s ongoing reconstitution process, with the assistance of Spencer Stuart, an executive search firm, to add world-class, highly-qualified and experienced directors to the Board.