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Gathering, managing competitive intelligence: Q&A with Competitive Promotion Report SVP Scott Hanslip
We have all heard the expression “knowledge is power.” Conversely, it also is true that what you don’t know can hurt you. The good news is that it’s not hard to find out what your rivals are up to and outpace them if you can connect with the right sources and utilize proven solutions.
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From health to digital: 7 big ideas from the FMI Midwinter Conference
Health and beauty care marketing needs to emphasize values. Disease prevention efforts need more emphasis. Holistic health is an opportunity waiting to be embraced. Those are just three of the ideas spotlighted at a senior leadership meeting for the supermarket industry, the Food Marketing Institute’s Midwinter Executive Conference.