-
Rising drug spending due to more than just price hikes
U.S. prescription drug spending has been growing, following a period of relatively slow spending growth that ended when drug spend grew 12.6% in 2014. Since then, growth in spending has accelerated — and will continue to increase at similarly high rates — according to a new issue brief from the Department of Health and Human Services.
-
19-in-20 people don’t remember your presentation
One of the best predictors of sales success isn’t likeability, attention to detail or even industry expertise, but how one authentically tells a story. Most people in sales and marketing work in facts, details and stats; in doing so, they overwhelm their customers with the weight of information. And it is forgotten as quickly as it is received. Researchers Dan and Chip Heath found that after a presentation, only 63% of attendees remember stories, while a small group totaling only 5% remember statistics.
