Skin

ENGLEWOOD CLIFFS, N.J. Vaseline Intensive Rescue, a Unilever brand, is on a mission to rescue dry skin this winter by sending out the Dry Skin Patrol team.

The team is comprised of real women who know what it's like to have dry skin and is charged with putting their skin and lotion to the test at some of the country's harshest winter activities for skin. Serving as the team's leader is Wendie Malick, an actress and star of TV Land's "Hot in Cleveland."

ALISO VIEJO, Calif. Clinical skin care brand Kinerase, which has a long history of creating high-end skin care products for both the physician and prestige channels, now has developed a new line for the mass market -- Dr. LeWinn by Kinerase.

Dr. LeWinn by Kinerase, a new hybrid of skin care products for consumers who need a more accessible price point, is comprised of 10 cleansers, moisturizers and daily treatments. The products will be available beginning February 2011 at select Walgreens and Walmart locations, and will retail for between $10 and $35.

LOS ANGELES A new national survey commissioned by Neutrogena Cosmetics suggested a trend toward a less "made up" look for American women. Women expected their cosmetics to deliver flawless skin and sun protection, above fashion-forward colors, according to the findings.

Executed by Harris Interactive, the survey explored the relationship American women have with their cosmetics. It was conducted online within the United States from Aug. 9 to 11, among 1,018 adult women ages 18 years and older.

LONG ISLAND CITY, N.Y. Ethnic beauty brand Black Opal has announced the launch of its new Fade systems to target the specific problems of skin of color, from hyperpigmentation to highly reactive skin.

Built upon the heritage of the original fade gel launched in 1994, Black Opal now has taken this category to the next level with its Maximum Strength Plus and Sensitive Skin systems.

MIAMI BEACH, Fla. —Heather Woolery-Lloyd, a certified dermatologist, has focused her research on developing treatments for the cosmetic concerns of “multihued skin tones.” Now she is setting her sights on offering a product for the mass market with the development of Specific Beauty.