Special Reports Archive

Nutrex is introducing a new pre-workout product called OutLift that is differentiated by having no proprietary blend (full disclosure ingredients) and contains no “banned” ingredients. Fully-disclosed labels means the formulation of the product isn’t hiding within a proprietary ingredient. “It’s 10 clinically-dosed ingredients,” said Raul Gil, Nutrex research VP sales.

Sales of diet aids are rocketing across retail right now thanks in no small part to the 38% of Americans who made weight-related resolutions for 2017. Of course, it won’t last long. As many as 25% of New Year Resolutionists lose their conviction in the first week. And less than half will still be weight-loss focused at the mid-year mark.

Sports nutrition is a category beginning to emerge as a viable destination center within mass outlets, as evidenced by growth behind brands like Premier Nutrition. For the 52 weeks ended Oct. 30, Premier Nutrition generated $160.9 million in sales on 85% growth, according to IRI across total U.S. multi-outlet.

Nature’s Bounty launched a line of aromatherapy products under the Nature’s Origin banner. The line includes an essential oils kit designed to attract new shoppers, as well as a “Travel with Scents” that has four scents packaged in a branded tin and diffused in easy-to-carry inhalers. The lineup features three diffusers, including one that can be in continuous operation for up to eight hours and fill a room of up to 400 sq. ft. with the optimal scent. A second diffuser can be in continuous operation for up to four hours for a suggested room size of 50 sq. ft.

Perhaps because of their parents and grandparents, millennials are taking a shine to the use of dietary supplements as a strategy toward being healthier, according to the 2016 Consumer Survey on Dietary Supplements conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition. Overall, as many as 170 million U.S. adults, or 71% of the population, take dietary supplements.

There is perhaps a latent opportunity for retailers to create a new destination center out of three existing categories that would appeal to a new millennial mom — products boosting preconception health; products supporting a pregnant woman’s health; and products supporting lactation and breast feeding following her pregnancy.

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