Special Reports Archive

Perhaps because of their parents and grandparents, millennials are taking a shine to the use of dietary supplements as a strategy toward being healthier, according to the 2016 Consumer Survey on Dietary Supplements conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition. Overall, as many as 170 million U.S. adults, or 71% of the population, take dietary supplements.

There is perhaps a latent opportunity for retailers to create a new destination center out of three existing categories that would appeal to a new millennial mom — products boosting preconception health; products supporting a pregnant woman’s health; and products supporting lactation and breast feeding following her pregnancy.

(Click here to view the full VMS Report.)

Retailers may soon want to add fitness guides and office-friendly exercise equipment to their diabetes sets. The American Diabetes Association last month released new guidance suggesting physical movement improves blood-sugar management for people who have sedentary jobs, and in people who are overweight, obese and who have difficulty maintaining blood sugars in a healthy range.

(To view the full Diabetes Report, click here.)