Thinx spotlights its LeakSafe Barrier with campaign starring Natasha Leggero, X Mayo
The comedians star in the “12-Hour Period Road Trip,” which features the two venturing through Southern California.
Thinx recently announced that its products would feature its LeakSafe Barrier, which offers all-day leak protection for up to 12 hours. The brand is debuting a campaign to accompany the news.
The personal care brand called upon comedian Natasha Leggero and X Mayo to star in the “12-Hour Period Road Trip.” Shot over one day, the video features the two venturing through Southern California with genuine jokes, antics and stories ad-libbed between them.
Created in partnership with BBDO and production Stevey Unlimited, the campaign video will appear across Thinx’s digital platforms.
