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DeVito/Verdi to continue handling Duane Reade's advertising, public relations
NEW YORK — Duane Reade, which is owned by Walgreens, has extended its contract with DeVito/Verdi, the New York ad agency that assisted with its marketing metamorphosis.
"The street-smart ad campaign created by DeVito/Verdi certainly helped transform the Duane Reade brand," stated Paul Tiberio, SVP merchandising and marketing for Duane Reade. "We're looking forward to having the agency continue to give voice to this iconoclastic brand."
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Safeway Foundation donates $100K to Japan disaster victims
PLEASANTON, Calif. — Safeway's charitable arm announced it would donate $100,000 and launch an employee matching pledge of up to $50,000 to help with the Japan earthquake and tsunami relief efforts.
The Safeway Foundation said the contribution will be distributed to the impacted area through the American Red Cross.