Tresemmé teams up with Paige DeSorbo on Lamellar Gloss collection launch
Tresemmé is taking hair to glossy new heights.
The brand recently launched its new Lamellar Gloss line, which consists of five products designed to offer users up to 72 hours of glossy strands.
Powered by its Lamellar Lamination technology, the line is formulated to help create a fine and weightless seal over each strand of hair to aid in boosting smoothness and luminosity for a glass-like finish, the brand shared.
“The Lamellar Gloss Collection offers a completely new take on hair gloss,” said Yoni Klein, head of Tresemmé North America, Unilever. “This isn’t your ordinary haircare line: It’s meant to totally evolve the fibers of the hair, deeply nourishing it for that salon-worthy shine. From stick-straight ponies to luminous loose waves, these products elevate all types of styles. We’re telling you: hair this glossy just hits different!”
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To help spread the word of the new launch, the brand is teaming up with “Summer House” star and “Giggly Squad” podcast co-host Paige DeSorbo on the “Give Gloss” campaign, meant to celebrate the new collection.
“I’ve always seen my hair as the ultimate accessory, so working with Tresemmé is a literal dream come true,” said Paige. “And I’ll admit: I love the fact that I can skip wash day for three days with the full Lamellar Gloss Collection and still have that fresh-out-of-the-salon feel. Plus, I’m obsessed with the campaign being all about the confidence we give each other, that girl’s girl energy—it couldn’t have been a more perfect fit.”
The collection includes the following products:
- Lamellar Gloss Shampoo & Conditioner: Infuses heat protection starting at the first step in the shower.
- Lamellar Gloss Finishing Oil: Seals and aligns hair for dialed-up shine
- Lamellar Gloss Cream Serum: Hydrates hair, and can be used as a pre-shampoo treatment, rinse-off treatment or as a leave-in before styling.
- Lamellar Gloss Shine Spray: Polishes strands for lasting definition.
“Give Gloss is our answer to the gatekeeping that can bring ‘girl world’ down, and we’re so excited to be teaming up with Paige DeSorbo — the ultimate girls’ girl — to help bring this campaign and glossy movement to life,” Klein said.
The Tresemmé Lamellar Collection is available at mass retailers nationwide for an SRP of $6.99.
