Vaseline’s ‘Mended Murals’ campaign champions skin health importance
Vaseline is reminding consumers that all skin deserves to be celebrated and seen with a new campaign that underscores how skin health for people of color has often been an afterthought.
With Mended Murals, a new multi-city initiative that uses art restoration as a method to shed light on the importance of caring for skin color, the brand looks to highlight the need for increased access to skin health resources for underrepresented communities.
Created to showcase that without proper care or resources, the campaign features murals that were once a vibrant reflection of the culture and people in their communities that have faded over time. Through partnerships with artists of diverse backgrounds across the country, Vaseline is helping restore the murals and also supporting local clinics in those cities that provide accessible health care.
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“Mended Murals is a continuation of Vaseline’s long-standing commitment to enable 15 million people of color to access more equitable skin health care by 2025,” said Kathleen Dunlop, CMO of Unilever Beauty and Wellbeing, North America. “We explored murals all over the country, contacting their original artists to bring our vision to life. Vaseline is helping to restore local murals and support clinics that provide accessible health care to community members. Every mural restoration project helps encourage community members access to skin health resources.”
To celebrate the work being done through the campaign, Vaseline shared that it will further raise awareness in the next community that will be supported by showing up in Texas to partner with Black Future House—a multi-day event that brings creatives together to help shape a better Black future.
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“I’ve always wanted to create art where people of color can find their humanity in the imagery,” said Baltimore muralist, Ernest Shaw Jr. “The impact of these murals goes far beyond just their aesthetic value. On my mural, there is a QR code that community members can scan to utilize accessible skin health resources. I’m honored to work with Vaseline and be part of an initiative that will have a positive impact on peoples’ mental, spiritual, and physical wellbeing, which is huge.”
Additional information can be found on SeeMySkin.com.
