Verb reformulates Curl Collection

Verb has reformulated its Curl Collection and is introducing consumers to its new Curl Defining Mask.

The new product range aims to provide hair with moisture for bouncy curls, as well as help increase curl definition for waves, curls and coils, the brand said. 

Powered by its SunflowerCurl Complex, along with jojoba oil and castor oil, the collection features a range of oil blends from all parts of the sunflower to help nourish, detangle and define curly hair, while also protecting against dryness and breakage.

[Read more: Redken rolls out bonding care line formulated for curls]

In addition, the Curl Defining Mask aims to hydrate curls and promote curl pattern and memory while also reducing frizz. 

All Curl offerings from Verb have a citrus scent with notes of oatmeal and pink grapefruit, and has updated packaging that also is more sustainable and eco-conscious, the company noted. 

Verb’s Curl Collection is available for purchase online and at select retailers including Sephora, Ulta Beauty and Ulta Beauty at Target.