Vitamins, Diet and Sports Nutrition

ROSEMONT, Ill. — Despite national recommendations for daily vitamin D intake, a new study presented Tuesday at the 2017 Annual Meeting of the American Academy of Orthopaedic Surgeons found that just 45.7% of patients reported consistently taking vitamin D supplements following a hip fracture, a known treatment and preventative strategy for osteoporosis.

RONKONKOMA, N.Y. — The Nature's Bounty Company on Thursday announced that its Sundown Naturals brand  is now 100% non-GMO.

ANAHEIM, Calif. — MusclePharm on Friday launched its MusclePharm Natural Series, a line of plant-based, vegan, gluten-free, soy-free, non-GMO products targeting individuals seeking an organic alternative to traditional nutritional products and supplements.

WASHINGTON — Michael McBurney, VP science, communications and advocacy of DSM Nutritional Products last week addressed a crowd of more than 50 congressional staffers and guests on the prevalence of nutrient deficiencies in the United States as part of the Dietary Supplement Caucus luncheon briefing. He also introduced the idea of “hidden hunger,” the tendency of Americans to experience a lack of vitamins, minerals and omega-3 fatty acids, potentially leading to mental impairment, poor health and decreased productivity.

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PROVIDENCE, R.I. — Premama on Tuesday announced the addition of three new product innovations to its line of pill-free solutions for preconception, pregnancy and beyond. Debuting at Natural Products Expo West in Anaheim, Calif., the new products include Premama Prenatal Vitamin + DHA Gummy, a first-to-market prenatal vitamin formulated with DHA and iron in a gummy format, along with Premama Prenatal Sleep Aid Soft Chew and Premama Prenatal Energy Drink Mix.

TEMPE, Ariz. — 21st Century HealthCare earlier this week launched PureMark Naturals, a vitamin and supplement line offering a more natural and clean dietary supplement.

Purveyors of health products have been riding the baby boomer wave for some time now, and it doesn’t appear to be cresting any time soon. According to the Population Reference Bureau, the number of Americans ages 65 years old and older is projected to more than double from 46 million today to more than 98 million by 2060, and the 65-and-older age group’s share of the total population will rise to nearly 24% from 15%.

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