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Vitamins, Diet and Sports Nutrition

  • Amazon’s Elements brand reportedly will offer invite-only vitamins
    SEATTLE — Amazon is once again expanding its commitment to private label.
     
    The online giant’s Elements line, which was originally launched as a baby products line, quietly introduced a vitamins and supplements category on Feb. 21 — the first addition to the Elements brand in years, according to TechCrunch.
     

  • Brands reflect better nutrition options

    The top three brands in this year’s list of breakthrough brands, defined as those brands either introduced within the 52 weeks ended Dec. 25, 2016, or those brands that experienced blockbuster incremental growth in that time frame, feature the leading meal-replacement solutions on the market today in Premier Protein, Clif Bar and SlimFast, according to IRI. A fourth brand — Quest Nutrition’s Quest Bars — also ranks high on the list. It’s reflective of the consumer need for products that embody an aspirational health- and-wellness direction that many U.S.

  • Consumer focus on value, legislative push lead to record-breaking growth in 2016

    The graying of the baby boomers, an increased focus on supplementing healthier lifestyles and the steady stream of nasal corticosteroid brands making their way from prescription-only to the more value-oriented OTC aisle were just three significant drivers behind the growth of over-the-counter medicines in 2016.

    (To view the full Category Review, click here.)

  • Amazing Grass debuts two new product lines for today's 'modern consumer'

    NEWPORT BEACH, Calif. — Amazing Grass will debut two new product lines, Elixirs and Green Superfood Effervescent, at Natural Products Expo West in March. Both Amazing Grass Elixirs and Effervescent are designed to provide functional nutrition by fusing the power of greens with plant-based ingredients and herbs in forms that are simple to enjoy.

  • Iovate Health Sciences signs soccer superstar Tobin Heath to rep Six Star line

    TORONTO — Iovate Health Sciences International  on Tuesday signed Tobin Heath, one of the most dynamic female midfielders in U.S. female soccer history, as a spokeswoman supporting the company's Six Star Pro Nutrition.

  • NPA adopts new bylaws to augment future growth

    WASHINGTON – The Natural Products Association on Monday announced the approval of new bylaws that will govern and steer the organization into the future.  The new by-laws were approved by the full membership on Feb. 17, 2017.   
     

  • FDA shuts down Louisiana company for selling adulterated supplements

    SILVER SPRING, Md.— U.S. District Judge Robert G. James for the U.S. District Court for the Western District of Louisiana last week entered a consent decree of permanent injunction against Pick and Pay/Cili Minerals, and its owner, Anton Botha, for unlawfully manufacturing and distributing unapproved new drugs, misbranded drugs, adulterated dietary supplements and misbranded dietary supplements.

  • New Rainbow Light Vibrance multivitamin line targets millennials

    SUNRISE, Fla. — Rainbow Light on Wednesday launched Rainbow Light Vibrance, a new premium line of non-GMO Project Verified multivitamins, specifically formulated with a foundation of organic fruits and vegetables to meet the unique health needs of millennials.

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