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We are all the New General Market
In April, Drug Store News and Mack Elevation co-hosted the third annual New General Market Summit. The one-day thought leadership event examined the changing face of the American shopper — driven not only by the growth of multicultural and millennial consumers but also by the influence these consumers are having on all consumers — and how the best brands are able to connect on an emotional level, as well as build community and advocacy with an ever-more diverse consumer.
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Researchers unveil supplement to fight childhood obesity
BETHESDA, Md. — Prebiotics may soon be the latest tool in the fight against childhood obesity, researchers from the University of Calgary, Alberta, Canada, reported earlier this week. Prebiotics reduce body fat in children who are overweight or obese by altering their gut microbiota, according to new research published in Gastroenterology, the official journal of the American Gastroenterological Association.