Vitamins, Diet and Sports Nutrition

LOS ANGELES - With a growing footprint at traditional grocery retailers, E-hydrate, the maker of natural Protein On-the-Go, recently secured distribution through Walgreens, which added E-hydrate's two flagship SKUs in the top locations across the country.

"Customers are now actively on the lookout for healthier choices when they're on-the-go," stated Jiam Kayser, E-hydrate chief sales officer. "Walgreens is right in line with our philosophy, and we're excited about the new focus on healthy food choices at Walgreens."

WASHINGTON — The Supplement OWL (Online Wellness Library) is now accepting product labels from dietary supplement finished product manufacturers and marketers as the product registry moves into its phase two of beta-testing.

GERMANTOWN, Md. -- Mars is expanding the distribution of its popular cocoa extract supplement.

The company says that CocoaVia is now available in Walgreens stores nationwide, complete with new packaging that highlights the role of cocoa flavanols in promoting healthy blood flow.  

WASHINGTON — As many as 170 million U.S. adults, or 71% of the population, take dietary supplements, according to the most recent annual survey conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition.  

WASHINGTON — The Council for Responsible Nutrition Foundation on Friday paid tribute during its annual conference in California to the 10-year anniversary of its partnership with the National Advertising Division on a self-regulatory advertising monitoring program that the Federal Trade Commission has called “an excellent example of self-regulation.”

PITTSBURGH - Following another disappointing quarterly performance, GNC interim CEO Robert Moran on Thursday promised to deadlift a "broken" go-to-market strategy and launch a new business model that better represents the fit, nimble and feisty specialty-channel competitor GNC needs to be.

LOS ANGELES - Lifestyle Prescriptions Foundation on Thursday launched the Lifestyle Prescriptions Awareness Campaign to educate health care providers about green prescriptions.

DOWNERS GROVE, Ill. - Less than a year after launching its brand exclusively at Kroger stores, Optimum Nutrition's sports nutrition brand Trusource is expanding its retail presence to Target, Walgreens, Giant Eagle and HEB.