Vitamins, Diet and Sports Nutrition

SCOTTSDALE, Ariz.  — BareOrganics showcased a complete line of superfood supplements packaged as raw ingredients at ECRM's recent Vitamin, Diet and Sports Nutrition EPPS that consumers can incorporate into their day-to-day cooking or breakfast smoothies.

EMERYVILLE, Calif. — Premier Protein on Tuesday launched a new line of protein bars with no artificial sweeteners, flavors or colors. The new 30g protein bars join Premier Protein's existing lineup of shakes, bars and powders, providing consumers with sustained energy to help them do what they need and achieve what they want.

WASHINGTON — The Council for Responsible Nutrition and the International Probiotics Association on Monday issued scientifically-based best-practice guidelines for the labeling, storing, and stability testing of dietary supplements and functional foods containing probiotics. As probiotics are quickly gaining popularity, the guidelines are designed to ensure probiotic manufacturers can consistently create high-quality products in which consumers can be confident.

A number of recent product offerings in the VMS space may represent white-space opportunities — or products that help create a marketing or merchandising niche that resonates with today’s consumer.

RONKONKOMA, N.Y. – Nature's Truth on Thursday released a new line of essential oil mists to help drive additional traffic across a growing category.

Overall, sales of multivitamins are relatively flat — 0.2% annual growth toward a $1.8 billion base. But according to the latest consumer survey from the Council for Responsible Nutrition, 3-in-4 adults use a multivitamin. So, have sales of multivitamins plateaued, or are there pockets of opportunity out there?

The proof a category is hot can be measured not only by the number of players looking to participate in that category, but also by the heft of new entrants. Such is the case with aromatherapy, and this year, a major player in the VMS space is “getting their sniff on.”