Vitamins, Diet and Sports Nutrition

CHATSWORTH, Calif. - Natrol on Tuesday introduced Natrol 5mg Liquid Melatonin, a concentrated sleep liquid, to help support sleep during the back-to-school transition.  

ATLANTA - Glock Health recently launched its G-PUR supplement, formulated with clinoptilolite, a mineral that may bind dietary cholesterol, as well as toxic heavy metals, to prevent their absorption into the body. G-PUR also binds microbiological toxins to prevent their absorption into the gastrointestinal tract.

Coffiest (15sec) from Burning Film on Vimeo.

LOS ANGELES - Smoothie bowls just got a whole lot simpler to make, thanks to Leap's new ready-to-mix smoothie bowl powders. Made entirely of organic whole fruits, vegetables and plant proteins, Leap makes it easy to prepare a superfood-infused smoothie bowl in under a minute. Each flavor offers an ideal balance of vegan protein, omega fats, fiber and up to four servings of nutrient-dense fruits and vegetables.

SILVER SPRING, Md. - In the latest move to fortify regulations governing the dietary supplement industry, the U.S. Food and Drug Administration on Thursday issued a revised draft guidance to improve dietary supplement companies' new dietary ingredient premarket safety notifications to the agency. These notifications help the agency identify safety concerns before products reach consumers.

In response to the news, the Council for Responsible Nutrition joined Informa Exhibitions with plans for an industry-wide webinar on the topic of New Dietary Ingredient Notifications.

BRYAN, Texas – Nutrabolt, parent company of Cellucor, recently announced the arrival of FitJoy, a new premium fitness lifestyle brand. First to arrive in the FitJoy brand family are FitJoy Protein Bars. Each bar provides 20 grams of protein and is gluten-free, GMO-free and free of artificial colors, flavors, sweeteners and added preservatives.

RONKONKOMA, N.Y. - Nature's Bounty on Tuesday announced it is teaming up with decorated gymnast Mary Lou Retton on the #DearFutureMe campaign to help catapult attention for the importance of thinking about future health today. As a notable five-time medalist, Mary Lou Retton is reflecting on her personal health goals and experiences to inspire others to pay it forward when it comes to their own future health.   

GREEN BAY, Wis. - Nature's Way Brands announced Thursday it is donating 1% of its gross revenue from select products to the Rainforest Alliance. The donation will help support the international nonprofit to conserve biodiversity, ensure sustainable livelihoods and promote the rights and well-being of workers, their families and communities.