Vitamins, Diet and Sports Nutrition

LONDON - Prenatal multivitamins are an "unnecessary expense" according to a review published by BMJ earlier this week, which advised pregnant women to focus on supplementing with folic acid and vitamin D supplements while improving their overall diet.

DOWNERS GROVE, Ill. - Optimum Nutrition on Wednesday revealed plans to celebrate 30  years of helping athletes achieve their fitness goals. The brand, founded in 1986, is engaging its fans with themed promotions and is introducing a commemorative edition of Optimum Nutrition Gold Standard 100% Whey, its best-selling product, in Birthday Cake flavor.  

ALEXANDRIA, Va. - The National Community Pharmacists Association on Tuesday announced its 2016 lineup of one-day seminars to help community pharmacy owners and front-end staff hone their merchandising and marketing skills, as well as a new sponsorship by Good Neighbor Pharmacy and AmerisourceBergen Drug Corporation to continue the Front-End Profit Building Seminars program.

WALNUT CREEK, Calif. - CytoSport on Tuesday launched its new Muscle Milk Coffee House ready to drink product line, combining high quality protein and caffeine into three coffee-inspired flavors: vanilla latte, cafe latte and mocha latte.

The shakes are available in 11 oz. Tetra four-packs and contain 20 grams of protein, 120 mg of caffeine and are gluten and sugar free.  With enough caffeine equal to a cup of coffee, they are a portable solution to get a boost of energy and daily protein.

WASHINGTON — The Council for Responsible Nutrition on Monday announced the addition of four new member companies to its membership roster, including voting members Piping Rock Health Products and Post Holdings and associate members Baker, Donelson, Bearman, Caldwell & Berkowitz and Midi Labs.

TORONTO - Bon Voyage Supplements introduced a solution for jet lag that doesn't cause a crash like many caffeine pills, energy drinks and other supplements do.
 
Bon Voyage is formulated with a clinically tested ingredient, Neuravena, which works to promote better travel experiences by enhancing alertness, relieving stress and boosting cognitive function.  

DENVER  - Atkins Nutritionals on Thursday launched its first offering of easy step-by-step meal kits for consumers interested in convenient home delivery of Atkins low-carb products. While Atkins is primarily a whole foods-based program, the meal kits allow people with busy lifestyles to get everything they need to get started quickly, including Atkins frozen meals, snacks and easy-to-follow menus with shopping lists, all delivered to their door.

WASHINGTON — The Council for Responsible Nutrition on Tuesday announced it has retained UL, a global independent safety science company, to develop and administer the dietary supplement product registry that CRN says “will help create a fuller picture about the dietary supplement industry for industry regulators and serve retailers as a one-stop shop to help compare product labels.”