Vitamins, Diet and Sports Nutrition

RONKONKOMA, N.Y. - Americans want to live healthy lifestyles, but derailers keep getting in the way, according to a survey commissioned by US Nutrition in support of Pure Protein.

WOONSOCKET, R.I. - CVS Pharmacy on Tuesday unveiled plans to improve its convenient food offerings with healthier foods and beverages across more than 2,900 locations, up from an inititial 500 pilot stores announced last year. Throughout the year, 100 stores each week are being enhanced with a carefully curated selection of national and niche better-for-you brands that make healthier eating on-the-go, convenient and affordable.

NEW YORK - More than eight in 10 affluent Americans are interested in health and wellness products and services, with 54% interested in "luxury" health and wellness offerings, according to a recent report released by Robb Report. The proportion was even higher (66%) among the "Wealthy" demographic (annual household income above $500,000).

EDEN PRAIRIE, Minn. - BiPro USA on Monday announced that it has signed basketball sharpshooter Rachel Banham to an endorsement deal. Banham started using BiPro last year while rehabbing from a torn meniscus and torn anterior cruciate ligament.

"Nutrition is very important to me," Banham said. "Having other injuries in the past, it's been huge for me to stay healthy. Drinking BiPro is really going to help extend my career and help me be able to play basketball for as long as I can."

DUBLIN  - Perrigo on Monday announced that it has reached a definitive agreement to sell its U.S. vitamins, minerals and supplements business to International Vitamin Corporation.

The transaction is subject to customary closing conditions and is expected to close by early August.

DOWNERS GROVE, Ill. - Optimum Nutrition on Friday announced the newest addition to its Gold Standard line of sports nutrition products – Gold Standard BCAA. Each serving of the powder contains five grams of BCAAs to help kick-start protein synthesis, along with a blend of electrolytes, rhodiola and Wellmune, to support intense workouts.

"With each product added to the Gold Standard line, Optimum Nutrition sets a new bar for performance sports nutrition," stated Saverio Spontella, director of North America marketing for Optimum Nutrition.

WASHINGTON — The Consumer Healthcare Products Association on Thursday elected Jeff Needham as chairman of the CHPA Board of Directors at its June meeting. Needham serves as EVP and general manager of U.S. Consumer Healthcare for Perrigo Company, the nation’s largest manufacturer of over-the-counter private label products for the store brand market.

Needham succeeds Patrick Lockwood-Taylor, who was previously VP of Personal Health Care North America and Global Digestive Wellness at Proctor & Gamble.

SOLANA BEACH, Calif. - Kashi introduced its GOLEAN Plant Powered Shakes, designed to help nourish the body pre- and post- activity. The new Non-GMO Project Verified recipe offers up to 21 grams of multi-source plant protein and superfood ingredients in one serving.