Vitamins, Diet and Sports Nutrition

DOWNERS GROVE, Ill. - Optimum Nutrition on Tuesday announced the arrival of the newest flavor addition to its Platinum HydroWhey line – red velvet cake. The product offers ON's hydrolyzed whey protein formula in a delicious, on-trend flavor for athletes seeking the most advanced fast-acting whey protein for muscle building and recovery.

RONKONKOMA, N.Y. - A new clinical study conducted by NBTY demonstrated that Ester-C, a patented form of Vitamin C, stays in immune cells longer than regular Vitamin C (ascorbic acid) currently on the market, NBTY announced Monday.

The study, published in SpringerPlus, reports that Ester-C significantly increases vitamin C concentrations in white blood cells (leukocytes; cell of the immune system) up to 24 hours following a single oral administration of 1,000 mg vitamin C.

PARSIPPANY, N.J. – While the U.S. OTC market is not highly dynamic in terms of growth, its competitive landscape has changed significantly over the past five years, with the top 10 rankings shifting in 2015, the Kline Group noted on Monday from its recently published Nonprescription Drugs USA.

AUSTIN, Texas - Superfruit product leader Genesis Today earlier this week launched Cranberry U.T. Complete, a new superfruit-based supplement to support urinary tract health.

Cranberry U.T. Complete features Cran D'Or cranberry extract plus selected botanicals, such as Ceylon cinnamon, d-mannose, uva ursi leaf, dandelion root and corn silk powder, that help it achieve 135mg of antioxidants from Proanthocyanidins (PAC's) per serving.  

WASHINGTON – A new Congressional Task Force will investigate the impact of Puerto Rico’s regulations on the dietary supplement and natural products industry, the Natural Products Association reported Wednesday. This comes as part of the federal government’s efforts under the Puerto Rico Oversight, Management, and Economic Stability Act.

ANN ARBOR, Mich. - 88 Health Products on Monday introduced FructosAid brand xylose isomerase to address fructose malabsorption. The supplement is available through Swanson Health Products and on Amazon.com.

Previously known as dietary fructose intolerance, fructose malabsorption is a digestive complication that can result in abdominal pain, bloating, gas and diarrhea. While experts suggest that up to one third of the general population may be affected, fructose malabsorption remains an under-recognized health challenge with few over-the-counter solutions.

TREVOSE, Pa. - Clarion Brands, a portfolio company of Swander Pace Capital, on Tuesday announced the acquisition of the probiotic brand Florajen.

“Florajen is the perfect addition to our portfolio,” stated Gary Downing, CEO of Clarion Brands. “We have a longstanding history of partnering with healthcare professionals to provide consumers with trusted solutions to their everyday health needs, and Florajen represents both an exciting and strategic next step for us.”